Case Study

Elevating Dining in Senior Living

Agency: R/P Marketing Public Relations

Most decision makers in the senior living market saw tableware as a commodity, with little differentiation among manufacturers. I helped name, position, and develop a brand that demonstrated how specialized tableware empowers seniors to reclaim a natural, comfortable dining experience.

I devised the above framework to further embed the brand narrative into every product introduction, highlighting quality of life improvements across six core dimensions. The “Trivial Pursuit hexagon” consistently links individual features to Intuitive Diningware’s overall value proposition.

Brand Introduction Brochure (PDF)

Product Overview Brochure (PDF)

Is your message getting lost in the noise? I can help.

I’m a senior copywriter and brand strategist seasoned by nearly 15 years of marketing agency experience. I build brand affinity with B2B and B2C audiences.

Let’s turn the complex into conversations that better connect with your key audiences.

Case Study

Elevating Dining in Senior Living

Is your message getting lost in the noise? I can help.

Let’s talk