Research-Driven Insights for Home Care Providers
Agency: Transcend Strategy Group
As the insights and brand strategy director for a healthcare-at-home focused agency, I led numerous research initiatives that fueled the firm’s thought leadership.
This included developing annual research plans, analyzing results, and authoring multiple reports – along with occasional articles for outside publications – highlighting key findings to an audience of home care providers.
Healthcare Workforce Insights
- Combating Burnout in the Home Care Workforce
- Closing the Satisfaction Gap in Senior Care’s Workforce
Physician / Professional Referrer Insights
- The Shifting Demands of Hospitalists: One-Page Preview, Full Report
- Decoding Physician Office Referral Patterns: One-Page Preview, Full Report
- Guest Article in McKnight’s Senior Living: Home care providers, do physicians see your value? Think again
Family Caregiver and Other Insights
Is your message getting lost in the noise? I can help.
I’m a senior copywriter and brand strategist seasoned by nearly 15 years of marketing agency experience. I build brand affinity with B2B and B2C audiences.
Let’s turn the complex into conversations that better connect with your key audiences.