Case Study
Decking the Competition
Agency: Interrupt
Made of aluminum and porcelain rather than wood or composite, SigmaDek offers greater durability and convenience than traditional decking choices. Its style, however, defies what some might expect their outdoor living space to look and feel like. The solution? Lean into that defiance.
I crafted a brand position that appealed to โthose who forge their own pathโ โ defined by the invitation to โlive outside ordinary.โ This direction elevated the conversation beyond traditional decking options, putting lifestyle and personality before product and benefits.
Is your message getting lost in the noise? I can help.
Iโm a senior copywriter and brand strategist seasoned by nearly 15 years of marketing agency experience. I build brand affinity with B2B and B2C audiences.
Letโs turn the complex into conversations that better connect with your key audiences.