Bridge human connections
in complex markets

Your industry is nuanced. Your audience is discerning. But at the end of the day, people connect with people. I simplify complexity into conversations.

I'm a senior copywriter and brand strategist seasoned by nearly 15 years of marketing agency experience.

I've partnered with clients in construction, healthcare, foodservice, and manufacturing โ€” from Fortune 500 to home town โ€” to build affinity with B2B and B2C audiences.

As the world gets even noisier, I believe positioning yourself with razor-sharp precision is a must. My passion and forte is giving organizations powerful and distinct voices with clear purpose โ€” formed at the crossroads of insight, creativity, and heart. 

I distill even the most complex industries and topics, honing them down to the core messages that matter most to each audience. Only then can we evoke genuine connections that are compelling, emotional, and enduring.

Dave Hochanadel

Experienced in building brands from the top down, anywhere you connect with your audiences.

Brand Strategy

Positioning and Voice

Audits

Audience Messaging

Naming

Campaigns

Ads

Websites

E-Mail

Video Scripts

Print Projects

Presentation Decks

Social

Trade Shows

Retail

My Work

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Traditional > Trend Forward

Foodservice

A fresh approach to reaching operators in foodservice and hospitality.

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Elevating Dining in Senior Living

Foodservice

Connecting tableware to quality of life.

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Decking the Competition

Building Products

Appealing to high-income homeowners with modern tastes.

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Creating Modern Relevance for Masonry

Building Products

Building a masonry brand from zero to #1 in unaided brand awareness within 18 months.

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Getting Parents to โ€œDitch the Spoonโ€ for Dosing

Healthcare

Educating parents through humor and absurdity.

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White Papers and E-Books

Healthcare

Research-driven insights for healthcare leaders.

Letโ€™s talk

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